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“There is no reason and no good for us to deceive our testers, because our products are all fulfilled by Amazon,” the seller wrote in Messenger. The Amazon seller, who runs the Facebook page Fun Corner, urged Peter to trust that the PayPal refund would eventually come.
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The Facebook ad campaign for the product has been running since Sept. Most recently, he signed up for a free solar charger, in exchange for his positive review. While the ad is no longer live, the WEIO breathalyzer is still being sold on Amazon, and, as of publication time, is recommended as “Amazon’s Choice.”Īnother Amazon customer, Peter, which is not his real name, has ordered a handful of items through Facebook ads, mostly USB cables and chargers. “We suspend, ban, and take legal action on those who violate our policies,” they added. In a statement, an Amazon spokesperson said, “Any attempt to manipulate customer reviews is strictly prohibited.” In 2018, Amazon spent over $400 million fighting misconduct, like review abuse and fraud, and asked social media sites like Facebook to remove hundreds of incentivized review groups, according to the spokesperson. “We would always need to review any particular ad against our policies,” a company spokesperson said. But because real Amazon customers are instructed to purchase the products and wait for a period of time before rating the item, the review appears genuine.Īfter BuzzFeed News reported the breathalyzer ad to Facebook, the company removed it, but didn’t elaborate on what policy the ad violated. Paying or offering a free product to customers to leave reviews violates the company’s policies. On Facebook, sellers can evade Amazon’s detection. Facebook is profiting from the fake review economy too: According to WordStream, an online advertising adviser, the average cost per Facebook click for the retail industry is 70 cents. Inauthentic positive reviews don’t just benefit third-party sellers, who commission them for higher sales, and Amazon, which earns revenue. Confirm that your first review was published before June 1, 2019. Can you leave a review one week after receiving the package? Yes. Do you have Amazon and PayPal accounts? Yes. “Do you wanna test our FREE portable breathalyzer? It’s real cost is USD33.99, but now it is free for testing in limited time! (If yes, simply click the “yes” button under the picture to proceed.)”Įach of the page’s questions were followed by clickable “yes” and “no” buttons. “Hello! Thanks for your interest!” responds one Facebook page, named VPOW GE. Some Amazon sellers use a chatbot to automate the entire interaction. But, he warned, “I generally take all reviews with a grain of salt if they are overly enthusiastic over something simple like a memory card, or a canvas bag.” Smith accepted the offer and said the bags were what he expected. The page assured Smith that the refund would come after the review was published, but taxes and PayPal fees wouldn’t be covered. But first, the seller needed a screenshot of his Amazon profile, to verify that he was, indeed, a customer who has written reviews before. A Messenger window popped up with an automated message: “Do you want to know more about our Canvas Tool Zipper Bags? Please enter ‘Yes’.”Ī few hours later, the page, Anleolife, asked Smith if he would write a review with photos or video in exchange for the free item. Smith recently clicked on one for a free set of clip-on tool bags designed for mechanics. Over the past few months, Shawn Smith, an Amazon customer in New Jersey, has been bombarded with Facebook ads for free products. A “Send Message” button at the bottom of the ad opens a Facebook Messenger window.
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Here’s how it works: The ads direct interested parties to message the companies privately. The Facebook ads help Amazon sellers scale and, in some cases, automate their fake review operation. More positive reviews attract more sales, by making products appear more legitimate to customers, and also help sellers gain special eye-catching distinctions, like “ Amazon’s Choice,” in Amazon’s hypercompetitive marketplace. The sellers offer full refunds for the products, but only after buyers have left 5-star reviews on the Amazon listings. The fake Amazon review economy that once prospered in private groups on Facebook, Reddit, and Discord now has a new home in the open: Facebook ads.Īmazon sellers looking to boost sales have turned to buying advertisements on Facebook, touting “FREE!” samples of different products - keto snacks, phone chargers, Halloween toys - on users’ News Feeds.